BLOG INTERACTION
There are two ways in which you can interact with other bloggers and website owners, which can be highly beneficial for your site. The first one is guest blogging (a.k.a. guest posting) and the second one is doing interviews. Guest blogging or guest posting is when you write a post for someone else’s blog, which is accompanied with at least one backlink to your site and helps grow your visitor-base and brand-recognition. This step is really only applicable to sites where you are personally involved and want to build a community (i.e. probably not the “get rid of toenail fungus” niche site). If you are doing involved marketing, then guest blogging and other blogging exchanges are a fantastic opportunity to gain some highly valuable backlinks and grow your brand.
MYBLOGGUEST
Many blogs accept guest posts and you can usually find the contact info of the person who runs the blog and simply ask “do you accept guest posts?” to find out. For a more systematic approach, I recommend you sign up for MyBlogGuest, which is a completely free community of people looking for guest posters and people looking to guest-post. You can find blogs sorted by category/niche and very easily get in touch with blog owners looking for guest posts.
INTERVIEWS
Another great “blogging-exchange” opportunity are interviews. Reach out to bloggers, site-owners, business owners and experts in your niche and ask if you can interview them. In most cases, you’ll find that they will agree, since doing an interview takes only very little time and it means free publicity for the interviewee. Interviewing other people in your niche helps you in several ways. Each interview adds content to your site and it doesn’t require a lot of effort to create this content. Plus, it’s high quality content, in most cases. Just like with videos, an audio interview (or even a video interview) is more likely to grab and hold a visitor’s attention. In addition, it will put you on the map as an important player in your niche and quite often, the people you interview will link to the interview you did with them, from their site, thus gaining you some backlinks as well. Interviews are also possible in niches where you are not deeply involved. In fact, you don’t even have to know very much about a topic, to be able to do an interview about it. Read up on some basics and ask an expert a few open questions and you’ll usually get a quality interview anyway. For extra SEO value, you can have your interviews transcribed quite cheaply, using SubPly. You can then add the transcription to your page with the audio interview, to give Google some text to crawl through. Finally, you can get another SEO boost by using a simple video editing tool to add a static image to the audio-track of the interview. The result is a video-file which isn’t really a video but just your audio playing over an image (e.g. with your logo and a picture of the interviewee). You can then submit this video to the video sharing sites listed in the earlier chapter. Signup clicksor and make money! 
Presentation of a distinctive and consistent message to its customers has long been the marketing focus of Wachovia Bank and Trust Company. For nearly 15 years, this firm has woven the concept of assigning a personal bank representative to each customer into all its communications, including print, radio and TV ads, plus direct mail. An embryonic personal banking program at a Denver bank alerted Wachovia’s management to the potential of this kind of approach. The personal banker message has created a special niche for Wachovia. “We own this concept in North Carolina,” notes Robert Reagan, vice president of Financial Institutions, “and it gives people a distinct reason for doing business with us.” The bank’s research in the late 1960s had confirmed the growth potential of retail banking but had also revealed that consumers saw little difference among banks, finding them all to be large and impersonal. Admittedly, continues Reagan, “It is often difficult to find your way through the many departments and services of a large financial institution. You find yourself getting shoved from one person to another.” Wachovia wanted to give customers something unique, something that would give the company a clear position in the marketplace. Reagan explains the need for this clarification of image. “Consumers saw only a muddle of images; consequently, they split up their allegiances.” The physical format for Wachovia’s personalized program has been set up as follows. Directly in front of you as you enter a Wachovia branch are the customer-service representatives. These people play two roles. They can readily attend to your routine banking needs such as changing the address on your bank record or selling you traveler’s checks. As well, they serve as receptionists for the personal bankers, setting up appointments and providing administrative support. If your business warrants a visit to your individual banker, you are escorted to his or her private office by a service rep and made to feel entirely at home. Wachovia’s decision to pursue the personal banking course was quickly affirmed to be a correct one. By the end of 1973, one year after start up, 92% of the bank’s customers were familial with the program. Recent results confirm a plus 90% awareness level, with over 75% of Wachovia’s customers and nearly 60% of non-customers having a good understanding of the concept. Further, nearly eight out of every ten customers interviewed in research focus groups are happy with their Wachovia relationship. Signup clicksor and make money! 
Craigslist is the world’s most unique and popular site. Craigslist.org gives new meaning to the word “community,” while at the same time breathing new life into the online marketing community. For the first time ever, anyone can promote a product or service ranging from real estate to fishing lures and do it very effectively – for free! At first glance, Craigslistcan be somewhat deceiving; it has the look and feel of a small, sleepy local site that doesn’t attract much attention. Admittedly, that’s exactly how Craigslist.org got started: as a small, sleepy local site dedicated to the San Francisco community. To be completely candid, Craigslist.org won’t be winning design awards anytime soon. But behind that sleepy façade lies a giant classified ad hosting site that has turned the virtual world on its ear. Now rededicated to the whole world, Craigslist.org holds tremendous potential for your marketing efforts. Behind CraigsList – Looks Can Be Deceiving With over 5 billion page views per month and representation in nearly 500 cities throughout the world, Craigslist.org defies standard Internet logic, partly because it didn’t start out as a normal fledging start up. It had no influx of capital, no unusual master plan, and it certainly didn’t intend to take over the Internet. Simply put, it was one man’s desire to bring a community together in a simple and straightforward manner, using the Internet as a vehicle. Craigslist.org home page in its simplistic, unassuming format. It is said that Craigslist defies logic because it is not operated by traditional corporate protocol. Indeed, this is true. Wall Street experts were stunned when Craigslist.org’s financial guru Jim Buckmaster admitted the site has little interest in maximizing profits from the site, opting instead to support the community by helping users find cars, apartments, jobs, dates, and the like by allowing free posting of short classified ads. As remarkable as it may be, the concept works extremely well, as is evidenced by the nearly 13 million classified ads posted each month; a number which continues to grow at an amazing rate. Founded in 1995 by Craig Newmark, a senior programmer in the San Francisco Bay Area, Craigslist.org has established itself as an exceptionally reputable and powerful Internet business with an extremely loyal following. As of this writing, Craigslist.org is listed in 34th place overall among world web sites, and in 8th place according to Alexa.com. Only Yahoo, Google, Myspace, MSN, Ebay, Youtube, and the Facebook rank higher. With the bulk of traffic coming from the United States, other countries are catching on quickly.